They’re certainly going to try.

From the New York Times:

Can a New Coalition of Elite Schools Reshape College Admissions?

Perhaps the college application process should be preceded by a trigger warning. For students, it’s the season of stress. Admissions deans aren’t so fond of it, either. They complain of a system that is rushed, less revealing than they would like and “very transactional,” as Jeremiah Quinlan, dean of undergraduate admissions at Yale, puts it. At both ends of the admissions game — picking a freshman class or applying for a spot in one — the experience is vexing.

The Coalition for Access, Affordability and Success, a new organization led by admissions deans at top campuses, has announced an ambitious goal: to make applications more reflective and in tune with how students organize and express themselves. In April, it will offer free online planning tools and in July a new application, for the class of 2021.

With the Common Application now used by more than 625 schools, the coalition is marketing itself as a high-integrity brand. Coalition members must have a six-year graduation rate of at least 70 percent and meet students’ full financial need or, if public, offer “affordable” in-state tuition (as yet undefined). So far, more than 80 of about 140 eligible colleges and universities have signed on, including all the Ivys, liberal arts elites like Amherst and Bowdoin and publics like Texas A&M and Miami University of Ohio.