Because of course they did.

G. Haley Massara of The Daily Californian reports:

Campus animal rights club protests Domino’s Pizza location

A UC Berkeley animal rights activist club held a demonstration in front of a Domino’s Pizza franchise Saturday, protesting an ad campaign they felt was misleading as well as the company’s use of animal products.

The demonstration, scheduled for an hour starting at about 12:30 p.m. Saturday afternoon, took place in front of a Domino’s location near the intersection of Shattuck and University Avenues. Members of the Berkeley Organization for Animal Advocacy held signs, distributed leaflets and stood in front of the restaurant.

The protest was sparked by Domino’s animal welfare ad campaign, according to a press release by the club. The ad, which was printed on pizza boxes and read, “This pizza couldn’t have been made without help from Stella, Edna, Abigail, Estelle and Nancy,” alongside portrait-style pictures of dairy cows, was misleading and implied the cows consented to their slaughter, the release stated.

According to club co-presidents Justine Carion, a UC Berkeley senior, and Kitty Jones, a UC Berkeley junior, Saturday’s protest was the first the club had organized independently, though they have previously demonstrated in solidarity with other animal rights organizations. Jones said the club finds any restaurant serving animal products to be “super problematic.”