We recently ran Business Insider’s list of the ten US institutions of higher learning with the fielding the most students on USA’s Olympic Team.

However, it seems this list did not include a for-profit university that has sent 15 students to the international competition (hat-tip to reader Chris M.)

They have no mascot or motto, no home rink, oval or stadium. They have no hockey team, curling squad or figure skaters. They have no coaches, no athletic director, and their basketball team once lost by 117 points.

But for all that, this week, DeVry University could lay claim to being one of the nation’s most prominent athletic institutions.

On Monday, DeVry — the for-profit educator perhaps best known to insomniacs and other viewers of late-night television — landed 15 students on the national Olympic team headed for the Sochi Games in Russia, including serious medal contenders in Alpine skiing, bobsled and luge, courtesy of a partnership the university signed in late 2011 with the United States Olympic Committee.

And while the pedigree might not be impressive, members of Team DeVry say the price (often free) and the hours (unusually flexible) are.

“I have heard people say, ‘Oh, DeVry, it’s not Stanford.’ Well, yeah, it’s not,” said Steven Holcomb, a gold medalist in bobsled at the 2010 Vancouver Olympics and a DeVry undergraduate in computer science. “It’s a different type of education. If I had time to go and money to dedicate to something like that, I would. But it’s just not that feasible.”

DeVry is one of dozens of licensees and sponsors — like Coca-Cola, McDonald’s and Nike — who pay for the right to align themselves with Team USA, and use the Olympic rings to sell everything from eyeglasses to grape jelly. The deal, the terms of which were not disclosed, runs through the 2016 Games. It made DeVry an official education provider to a large pool of hopefuls, offering reduced or waived tuition for the university’s classes, which can be taken online and can cover subjects as diverse as laboratory science and game programming (video games, not actual athletics).

Olympic officials said the arrangement was popular for its young amateurs, many of whom struggle to balance classes with rigorous training schedules, especially for the winter sports, where facing top international competitors often means traveling overseas during the academic year. Many of those athletes also train in remote areas — such as Lake Placid, N.Y., or Park City, Utah — not well-served by upper-tier, brick-and-mortar educational institutions.

“It is impossible for many of our athletes to train on the schedule that they do and go to a four-year university,” said Jon Mason, a U.S.O.C. spokesman.