Given how ubiquitous iPods and iPads are on campuses today, it is not surprising that at an institution is graduating to iTunes U.

Lynn University will phase out its learning management system for the next stage of its tablet-centric evolution. Beginning this fall, the university’s daytime undergraduate courses will be managed through Apple’s course management software, iTunes U.

The move makes Lynn one of only a handful of institutions that offer more than a select few courses through iTunes U, and is noteworthy because Lynn will trade a more comprehensive system, Blackboard Learn, for a product lacking key features such as analytics, attendance tracking and gradebooks.

Apple has developed pieces of something that could resemble an education strategy. Its laptops and tablets are ubiquitous on college campuses, thanks in part to an educational discount, and each new device comes pre-installed with iWork, Apple’s answer to Microsoft’s Office and Google’s Docs. Faculty members can build courses through iTunes U’s Course Manager, which can import custom-made textbooks from Apple’s iBooks app. But the company lacks some unifying piece of software that handles administrative tasks, and has shown little interest in challenging companies such as Blackboard, Desire2Learn and Instructure.

“They keep saying ‘We’re not an LMS,’ ” said Michael P. Petroski, who manages faculty development for the tablet initiative at Lynn. “And then it always seems like we see a quick wink out of their eye.”

A spokesman for Apple declined to comment for this article, but Petroski said the company has been “extremely supportive” of the university’s efforts.

Chris Boniforti, Lynn’s chief information officer, said Apple has listened to some of its suggestions, such as adding a feature to easily duplicate a course into multiple sections. Fundamentally, however, he said “it’s not an enterprise solution. You can’t connect it to your student information system. It’s still on a very personal level.”

Lynn will likely develop its own systems to track what iTunes U doesn’t, leaving iTunes U as a bare-bones platform that hosts content and assignments, but not much else. In return, the university gets a mobile-first LMS that — even with the limited functionality — eliminates the need for students to go from one system to the other.

Another barrier to an all-Apple learning management system is the price of admission. Apple is known for its “walled garden” approach — meaning the company closely moderates its own ecosystem. In other words, for a university to rely on Apple alone, every faculty member and student more or less needs to have their own Apple device.

That’s not an issue at Lynn, where students enrolled in core classes buy iPad minis, not textbooks.


 
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