There is a saying that you take flak only when over the target.

Given the outrage that conservative students at one Texas institution sparked after their bake sale, the message about the unfairness of affirmative action policies must have hit the mark.

Conservative college students at the University of Texas have been wrongly vilified for creatively and deliciously pointing out the inherent flaws of affirmative action through their recent “Affirmative Action Bake Sale” at the Austin campus.

The crux of the bake sale controversy is the Young Conservatives of Texas-Austin’s pricing sign that listed the brownies and cookies as follows: “$2 white,” “$1.50 Asians,” “$1 Latino,” “75 cents Black,” and “.25 cents Native American.” On the side of the sign it read: “25 cents off for all women.”

Clearly the conservative students at the University of Texas aimed to illustrate the absurdity of giving preferences – monetary and otherwise – based on race, ethnicity or gender.

But Dr. Gregory Vincent, vice president for diversity and community engagement at the University of Texas at Austin, swiftly denounced the conservative students’ obvious political statement, calling it “inflammatory and demeaning.” The student newspaper chimed in by giving Vincent a “horns up” for taking on the students. Some comments on the conservative students’ Facebook page are downright disgusting, calling the group “attention whores” or “backwards a**holes.”

Vincent, in his statement, argued that “the choice of a tiered pricing structure creates the misperception that some students either do not belong at the university or do not deserve to have access to our institution—or worse, that they belong or deserve only to a certain degree.”

OK, essentially that’s a backhanded way of calling these students racist. As an administrator of the campus, that is a shameful abuse of power and wholly inappropriate.

What’s more, he’s dead wrong. The students – at the campus at the heart of the recent Fisher v. University of Texas Supreme Court decision that did not look favorably on affirmative action policies – clearly just aimed to illustrate that racial preferences are so obviously flawed that a simple bake sale demonstration proves that out.