The Millennial generation is the largest and most progressive generation in American history.
In an online article published by the liberal Center for American Progress, Anne Johnson and Tobin Van Ostern of Campus Progress express their concerns that this could change, as conservatives begin actively courting America’s young voters for future elections.
Millennials have already begun and will continue to shape America’s increasingly diverse culture, with 44 percent identifying as people of color, according to a recent Campus Progress analysis. Additionally, 44 percent of young Americans consider themselves liberal or progressive, as opposed to 28 percent who identify as conservative or libertarian. ….
Libertarians in particular are well-positioned to win over young supporters on social issues and make a renewed argument regarding the role of government. Coverage of the 2012 elections has included numerous young conservatives expressing “relief” that they can “reset the [Republican] party’s values around race and sex.” Brad Dayspring, the director of the Young Guns Action Fund super PAC—which focuses on helping young Republican challengers win in Democratic-leaning areas—and former aide to Rep. Eric Cantor (R-VA), said recently that, “Broadly, we have to find a way to communicate on these issues in a way that doesn’t scare people.”
Clearly conservatives recognize that Millennials are increasingly assuming a larger role in choosing our leaders and determining the issues that dominate our political dialogue. Long-term policy debates will hinge on the perspectives and engagement of the Millennial generation as the group continues to make up a larger share of the potential voting electorate. As Millennials’ power within the electorate grows, conservative organizations will increasingly invest in young people in order to shape their ideology and build a stronger conservative base within the generation. With the 2012 elections now behind us and the influence of younger voters deciding outcomes from the presidency to ballot initiatives, conservatives are likely to expand youth investment and adopt new strategies in an attempt to win over young voters.
Conservatives are not new to this effort. This is clear in the number of conservative groups aimed at young adults, such as the Young America’s Foundation and Collegiate Network, and the resources with which these groups are provided, including financial support. Conservatives have invested heavily in long-term leadership development organizations that provide trainings, internships, and fellowships to conservatives starting in college and continuing through post-graduate life.
The authors conclude:
But the battle over ideology will only grow more intense as the youth electorate expands. Allowing conservatives to outspend, outpace, and outmaneuver when it comes to young adults could lead to irreversible, costly, and easily preventable losses for progressives in the future.
The staff of College Insurrection intend to keep Johnson and Van Ostern concerned. Very concerned.
Comparing Conservative and Progressive Investment in America's Youth (Google Alert - College Conservative)