Learning nothing from the Seattle Seahawks, the Indianapolis Colts also tried to commandeer one of the Aggies’ most sacred traditions.

KHOU reports:

Texas A&M sues Indianapolis Colts over ’12th Man’ trademark

COLLEGE STATION – Texas A&M has filed a lawsuit against the NFL’s Indianapolis Colts seeking to protect its “12th Man” trademark rights.

Texas A&M President Michael K. Young said they had no choice when the Colts ignored their requests to discuss the issue.

“We would prefer not to file lawsuits to protect our trademarks,” Young said in a press release. “However, when our intellectual property, especially the 12th Man mark which is so important to our students and former students, is used without our permission after repeated attempts to engage on the matter, we are left with no choice.”

According to A&M, the use of the 12th Man originated in 1922 when Texas A&M student, E. King Gill, was asked to come down out of the stands and suit up for coach Dana X. Bible’s Southwest Conference Champion Aggies against Centre College in the Dixie Classic. Gill stood next to Coach Bible for the rest of the game, ready to play if needed. Texas A&M defeated Centre College 22-14, and the 12th Man mark was adopted.