Millennials Don’t Love Airbnb
You’d expect the millennial approval rating to coincide somewhat with their travel preferences and choices.
Red Alert Politics reports.
Study shatters Airbnb’s millennial approval rating
Despite Airbnb’s recent evangelism at the Democratic National Convention, data throws a wrench in the company’s narrative.
Airbnb tried to win over Democrats with a new study of theirs that claims millennials overwhelmingly love the company, and the sharing economy in general. However, taking a deeper look at millennial travel habits, Airbnb may not be quite as popular as it appears.
Resonance Report’s 2015 “Portrait of the U.S. Millennial Traveler” found that while 40 percent of millennials say they regularly use Airbnb, only 11 percent say they prefer it to other options. Hotels came in first place in preference with 54 percent, friends and family came in next with 37 percent, and camping came in third with 24 percent.
Comments
They also like couchsurfing.com.