In fact, there are more college sports fans than NFL fans.

New York Post reports.

Getting A Piece of College Sports’ Big Money

College sports is big business, of course — and no one knows that more than the folks at Learfield Communications, the 44-year-old Jefferson City, Mo., company that owns the media rights to 120 universities and colleges.

In fact, there are more college sports fans than NFL fans.

Perhaps that’s one reason that Providence Equity Partners is set to sell out of its stellar investment in Learfield after just three years.

Learfield has grown so significantly in the college sports realm that bankers at Moelis & Co. are believed to be touting a potential $1 billion valuation.