“You never want to tell someone not to go to school.”

CNBC reports.

Social media pays off more than college for these men

David Rhodes is standing inside the Mad Money studios at the CNBC worldwide headquarters in Engelwood Cliffs, New Jersey. He points his phone camera at his friend Aaron Martinez, who is sitting behind Jim Cramer’s desk, and hits record. After a few takes, they switch positions. Satisfied with their clips, they get ready to post it on Snapchat stories, their public profile of snaps.

“With Snapchat, it’s a bit more raw, a bit more real,” explained Rhodes, who goes by @Rhodes411. “You can create really cool content without having to second guess what you’re doing. At the end, content is king: The more you put ou, the better it is for you.”

It’s all in day’s work for Rhodes — and it has nothing really to do with what he studied in college. The 30-year-old said he lives a comfortable life in Toronto, pulling six figures a year from social media sponsorship deals and ads.