A new way to welcome newly admitted students.

Boston.com reports.

College admissions decisions are coming out, and so are the ‘welcome to campus’ Snapchats

Less than 30 minutes after Boston College emailed its first wave of admissions decisions Thursday night, the social media team uploaded a video to its Snapchat account. The clip showed Baldwin, the school’s mascot, standing in the hockey rink and waving to the camera.

“Welcome BC2020!!!” the Snapchat said.

That’s when the Snapchats from soon-to-be students came streaming in.

In some snaps, teenagers shrieked. In others, they smiled toothy grins and showed off brand new Boston College sweatshirts and hats. They received Snapchats back from Baldwin, who gave them a thumbs up and welcomed them to the college.

“This is the first year we’ve done a Snapchat-centric welcome,” said Melissa Lesica, the university’s social media manager. “It’s much different than the polished Facebook post you saw that went up this morning. It’s more personal.”


 
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