‘Sweater Day’ is now sexist.

Inside Higher Ed reports.

Faculty members ask why university posted sexist video on website

“Sweater Day” events are designed to encourage people to wear sweaters in colder months, and to set slightly lower thermostat levels than might otherwise be needed for comfort.

At Simon Fraser University, a video posted by the university to promote the day stunned faculty members with its sexism. While the origins of the video are under investigation, it was posted to the website of the Canadian university and promoted to faculty members — leaving many wondering how such a thing could have happened.

The video starts with the university’s logo and then shows a thermostat being lowered. Then it shows a fictional female faculty member in her office pulling on a pink sweater. A male student walks by, stops and says, “Miss Pinkham?” She says, “Yes, Chad.” And he says, “Nice sweater,” prompting the professor to smile and laugh to herself. The video ends with the tagline “saving energy is sexy.”