Lord Jeff, as he is known here, lost the support of students who saw him as a symbol of white oppression.

The New York Times reports.

Amherst College Drops ‘Lord Jeff’ as Mascot

AMHERST, Mass. — Lord Jeffery Amherst, the colonial military commander who gave this town its name, will no longer represent the prestigious liberal arts college here.

The board of trustees at Amherst College announced on Tuesday that it had decided “not to employ this reference in its official communications, its messaging and its symbolism (including in the name of the Inn, the only place on the campus where the Lord Jeffery name officially appears).”

In an email, the trustees said that the name of the college would remain unchanged, but that “it will be college policy” not to employ Lord Jeffery as a campus symbol. The trustees added: “Beyond that, people will do as they will: The College has no business interfering with free expression, whether spoken or written or, for that matter, sung. Period. We hope and anticipate that understanding and respect will run in all directions.”