Music’s effectiveness for getting a message across is powerful.

Red Alert Politics reports.

Next political tactic to reach millennials: Music

It’s no secret that Hillary Clinton has been having trouble appealing to Millennials, despite her obvious efforts. As a demographic, Millennials may be difficult overall to reach.

As All Access offers, Millennials are “more multicultural and educated compared to earlier generations. And they have a wide-range of eclectic tastes that often make both traditional and experimental outreach efforts ineffective.”

They also pointed out how Nielsen research has shown music in messaging increases effectiveness when it comes to the four metrics of creativity, empathy, emotive power and information power. Millennials are also more likely to spend more money than any age group attending live events and attend every type of live music events.

There’s also traditional radio as well, across all political parties. Fifty-eight percent of Democrat Millennials, 68% of Republican Millennials, and 56% of Independent/unaffiliated Millennials discover new music through FM, AM, or satellite radio.