The plan? Peer-to-peer personalized campus tours.

Time Money reports.

Meet the Students Trying to Transform the College Tour

David Patou remembers the experience well. His months-long college application process was hectic, complex, and time-consuming.

In a word (or rather, two), it was “amazingly stressful,” he says. The college tours he went on were no exception.

He visited dozens of colleges over his junior and senior years—including seven or eight along the East Coast in a matter of days. After a while, it was hard to remember what was different about each one.

Patou’s experience and exasperation aren’t unique—at least, that’s what he and his Campus Sherpa co-founder Alex Mitchell are betting on with their new business venture.

Their company offers peer-to-peer personalized campus tours. Prospective students are matched with current students for a behind-the-official-tour-scenes look at campus life.

Mitchell and Patou were freshmen at Georgetown University last fall when they started working on the idea. They talked to dozens of high school students, guidance counselors, and college admissions counselors about what makes a good tour.