There can be deception on this issue.

USA Today reports.

Did you just win a college scholarship? Or not? Marketing can be deceptive

What high school student wouldn’t love to pick up the phone and hear that he or she has been selected for a $20,000 scholarship?

The college wasn’t on your radar. But then again, that’s probably why you just got that call.

As a parent of a high school senior, I’m seeing some quirky marketing that drives up a student’s hope along with, of course, fueling college applications.

I took a call for my son the other day and was told he was chosen for a scholarship that would be renewable for $20,000. The man said he was calling from Brooklyn after I asked and told me my son could get $20,000 to go to Olivet. Just go to their website and put in an application. My son was chosen supposedly because of his test scores and grades.

Really? Frankly, I wasn’t certain what school was calling.