Not likely. At least not according to Bloomberg’s latest assessment.

From Bloomberg News:

Why Shaming Expensive Schools Won’t Lower the Price of College

It is now easier than ever for Americans to judge the return on investment at different institutions, but an informed consumer base probably won’t be enough to make a bachelor’s degree cheaper. That’s the conclusion of a new analysis by Brookings researchers Beth Akers and Adela Soliz, who were skeptical about the impact of the government’s recent effort to make higher education data broadly available.

On Sept. 12, the government launched its “College Scorecard” website, a searchable trove of data on how much graduates earn, owe, and pay at hundreds of U.S. colleges. The hope is that those numbers will make the market for a degree more competitive and maybe drive down costs overall—or at least put abysmal schools out of business.

The problem, Brookings says, is that most Americans won’t be able to punish schools that are in the business of overcharging or reward those offering a better deal. The market for higher education may look wide open—people can theoretically take their tuition dollars wherever they want—but most Americans don’t take advantage of that freedom.