University of Maryland to Sell Beer at Sporting Events
That’s one way to combat the higher ed bubble.
ABC News in Baltimore reported.
Details of University of Maryland’s plan to sell beer released
For the first time ever, fans will be able to buy a beer at University of Maryland sporting events this fall.
The school pulled back on original plans to sell both wine and beer at games so as not to over-complicate matters, said Brian Ullmann, associate vice president for marketing and communications.
Last month, the Prince George’s County Board of Commissioners approved the one-year-long pilot program, allowing beer to be sold at Byrd Stadium and the Xfinity Center.
Ullmann said the school looked to other universities that allow beer sales at athletic events before moving forward with its own plans, including West Virginia University and the University of Minnesota.
“I don’t know that I would say that it’s common, but it’s growing,” Ullmann said of the beer sales.
Ian Moritz, the Student Government Association’s athletic liaison, said other schools that serve in the stadiums have seen binge drinking decrease.
“I think this a great step in making sure our sports culture focuses on the Terps,” said Moritz, the Athletic Department Student Advisory Council chair and undergraduate student representative on the University Senate Athletic Council.
Beer sales will be close to $1 million a year, with the university netting about $500,000 to go back to student services. The money will fund counseling services and alcohol awareness programs.
Beer drinkers will be able to buy 12-oz. craft beers and 16-oz. domestic beers, both for $8.
Details of University of Maryland's plan to sell beer released (ABC News Baltimore)