While some colleges might be studying prospective student social media history as an admission consideration, prospective students are beginning to do the same.

Forbes reports:

Starting The College Search From Your Smartphone

One thing drilled into every college applicant: What you put on social media may affect what a college thinks about you. But while colleges may judge prospective freshmen and transfers by their social media habits, an increasing number of students are doing the same right back.

Rising college freshmen Hannah Major didn’t think twice about looking up schools she was interested in on social media. It was natural to explore colleges on the sites and apps she was already using. “It’s just like having a friend on Facebook,” says Major, who will attend Western Kentucky University in the fall. “I follow them on Facebook just to see what they’re posting.”

While college websites remain integral to the selection process (close to 80% of high school juniors and seniors say college sites influence their perceptions of schools according to the 2015 Ruffalo Noel Levitz E-Expectations report), high school students are also turning to social media to see what students, rather than administrators, are posting.


 
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