Tobacco use has dropped 20% among teens since 1997.

USA Today reports.

Anti-smoking organization launches tour to end teen tobacco use

Teen smoking rates are at a low.

According to a 2014 University of Michigan press release, out of a national survey of 40,000 to 50,000 teens in the 8th, 10th and 12th grades, only 8% reported cigarette use in 2014 — down from 28% in 1997.

With that statistic in mind, many people and companies are optimistic about ending teen smoking.

That is exactly what truth, a campaign funded by the American Legacy Foundation, is trying to accomplish. With two crews of “tour riders” at their disposal, the campaign is the “longest-running and most successful youth smoking prevention program” in the country. The nationwide campaign tours from June to September, stopping at cities around the U.S. to promote its cause and raise awareness about the impact of cigarette smoking.

And it has proven successful. With more a network of more than 43,000 “finishers” and a viral video (“Left Swipe Dat”) featuring celebrities advocating against tobacco usage, the campaign has made a noticeable impact.