The story begins with a Christmas card.

National Review reports.

Ivy League Students Launch Mock Slave Auction to Protest a Frat’s Beyonce Doll

A Penn social-justice group aimed to tie the purchase of the doll to the purchase of slaves.

Students at the University of Pennsylvania staged a mock slave auction outside of a fraternity house to protest the fact that a Beyonce blow-up doll had appeared in its Christmas-card photo more than four months ago.

The purpose of the auction, led by a campus social-justice group called Students Organizing for Unity and Liberation (“SOUL”), was to tie the purchase of the blow-up doll in December to the purchase of actual human beings in the times of slavery, according to an article in the Daily Pennsylvanian, the school’s official student newspaper.