The College Republican National Committee (CRNC) is trying to be “culturally relevant.” I commend efforts to popularize conservative thinking, but some of these ads are cringe-worthy.

I mean, look at the “Say Yes to the Candidate” ad in Florida, where a young girl tries on a “Rick Scott dress” and finds it to be a perfect fit. Doesn’t the CRNC know the left is going to excoriate them for suggesting women have to get married? Can’t the CRNC foresee the comeback will be: “Republicans think women only care about their wedding dresses!”

Come on, CRNC.

College GOP: Democrats Are Like a Bad Wedding Dress

The College Republican National Committee launched on Wednesday a nearly $1 million digital ad campaign across 16 states, aiming to draw young voters to the GOP with what the group’s chief calls “culturally relevant” ad campaigns.

The first ad, launched Wednesday morning in Florida, is modeled after TLC’s “Say Yes to the Dress,” where brides-to-be look for wedding dresses. In the College Republicans’ version—“Say Yes to the Candidate”—a young girl tries on the “Rick Scott” dress—and loves it. “The Rick Scott is perfect,” she gushes as she admires herself in a mirror.

“Rick Scott is becoming a trusted brand,” she says. “He has new ideas that don’t break your budget.”

But her mother is not so sure. “I like the Charlie Crist,” says her frazzled, somewhat hysterical mother. “It’s expensive and a little outdated, but I know best.” The attendant in the bridal shop then cites a slew of statistics that come with the “Charlie Crist,” including rising tuition, higher taxes and increased debt. Finally, the bride stands up to her mother, saying, “I see a better future with Rick Scott.”

Mr. Crist, a Democrat, is challenging Mr. Scott, the incumbent governor of Florida, in this fall’s election. Polls show a tight race.