All I want to know is this: Where were these programs when I was in college?

Kelsey Rupp of Red Alert Politics reported.

The college where students minor in craft beer

You probably guzzled down a lot of beer in college, but did you brew any of it? Or, even better, get credit hours for it?

Now, students can minor in craft-beer brewing at Paul Smith’s College in upstate New York, the college announced this month.

No jokes about students with plastic kegs making PBR knockoffs—if you can imagine PBR getting any worse.

Paul Smith’s College specializes in majors like forestry and culinary arts, where students get their hands dirty and technical experience in field research and the kitchens of four-star resorts. Recently retired Dunkin’ Donuts CEO Jon Luther is an alumnus.

Joe Conto, the director of the Hospitality, Resort and Tourism Management Program at Paul Smith’s, is the man behind the beer, according to National Journal. A homebrewer himself, Conto found brewing to play an increasingly important role in the food courses he was already teaching.

“Beer just began to take up more and more of the semester,” Conto told the Journal. “It became more and more interesting to the students, certainly, but to me as well. And then I realized, holy cow I could teach a course just on beer. And then I said, ‘Well, really, I could teach a whole major on beer.’ And then I thought, ‘Well, I’ll just settle for a minor.’ ”

But students won’t just be brewing and drinking beer—they’ll be marketing it too. The academic program includes a course on marketing and advertising, food chemistry including the basics of brewing and fermentation, a brewing lab component taught by a local brewer, and a course on the business component of selling and turning a profit on their products, along with other electives on the food and beverage industry.


 
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