Charlie Strong is the head coach of the Texas Longhorns, the first black head coach of any athletic program at the University of Texas at Austin.

He’s working on the field to revitalize this iconic sports program, and he’s working off the field to instill certain ‘core values’ in his players: honesty, treating women with respect, and no drugs, stealing or guns.

Strong has also suspended and dismissed several players for violating his moral code, and he has removed the iconic longhorns from the the team’s helmets until the players “earn” them back.

From Max Olson at ESPN:

Charlie Strong trumpets ‘core values

Texas coach Charlie Strong confirmed Sunday that he has dismissed five players and suspended three more indefinitely.

Strong announced the dismissal of running backs Joe Bergeron and Jalen Overstreet and defensive back Chevoski Collins in his first public comments since July reports that the trio had been kicked off the team. All three players have been granted a release to transfer.

Strong also said said running back/receiver Daje Johnson, offensive tackle Desmond Harrison and safety Josh Turner will be suspended for at least the first game of the season. All three players will practice with the team when the Longhorns begin fall camp Monday, and Strong has not decided how many games they will miss. Each was suspended for the same undisclosed violation.

“We have core values within this program. We expect our players to abide by those values,” Strong said. “You take away something that’s important to them — and football is really important to a lot of these players — and you make sure that with the games taken away from them, they understand how important it is to represent this great university not only on the field but off.

“With the core values, I say it all the time — if a young man doesn’t want to be part of this program, just go break a core value of this program. You’ll be telling me a lot about where you want to stand.”