A noted magazine publisher is shaking up its business model, by joining with universities to co-brand certificates and eventually degrees.

Inside Higher Ed’s Doug Lederman files this report.

Architectural Digest. Wired. Gourmet. Popular magazines and producers of high-quality content, of course — but educational providers?

In a way, yes, if their publisher, Condé Nast, and its partners and backers fulfill their vision in the months to come.

Under the project, Condé Nast publications will team up with universities to create a set of accredited certificate programs and eventually master’s-degree programs (with the colleges and universities, not the magazines, as the “institution.”) Condé Nast writers and editors will contribute subject matter expertise and the publisher will provide some financial backing to the partnerships.

The institutions and new academic programs (which will include both interactive online content and in-person elements) have not yet been identified, but discussions with universities are under way with the goal of launching the first programs in fall 2015. The aforementioned magazines are likely to be involved in the first programs to get off the ground, but other Condé Nast publications (which include The New Yorker, Vanity Fair, Allure and Golf Digest) could also participate.

The initiative is the latest backed by University Ventures, a New York-based fund that since 2012 has sought to drive innovation in traditional higher education not by “disrupting” it from the outside but by encouraging it from within.

“We’re not the barbarians at the gate,” says Daniel Pianko, a managing director at University Ventures. “A lot of the pure disrupters out there don’t seem to understand the importance of 1,000 years of history. Our approach is, how do you work within the construct that has that history and immense consumer acceptance, and innovate within that.”

University Ventures’ role in the new initiative is through a company called Qubed, which will help its partners (in this case Condé Nast and the universities it collaborates with) market and manage the hybrid academic programs they build. Neither University Ventures nor Condé Nast was willing to discuss the size of their financial investments.