Some young Americans could be experiencing very painful hangovers the next time they hit the local clubs!

Night clubbers, beware. An Obamacare evangelist may be coming to a bar near you.

On a call outlining its strategy to get people to sign up for Obamacare over the summer, leading Obamacare advocacy group Enroll America said it will get more creative with its outreach tactics – including hitting up night clubs – now that only certain groups of people remain eligible to sign up for health coverage.

‘If it’s a health fair, we wanna have a table set up. If it’s a long line at a night club, we want somebody walking up and down it, talking to folks while they’re stuck there,’ John Gilbert, National Field Director of Enroll America, told fellow Obamacare recruiters on the call.

The group will begin its new outreach operation in May.

Open enrollment into Obamacare closed on March 31. Among those now eligible for special enrollment are young people aging off of their parents’ insurance plans.

Under the new rules, insurance companies are required to provide coverage for policyholders’ dependents until age 26.

Young Invincibles, a youth focused pro-Obamacare group, estimates that 11,500 Americans will turn 26 each day between now and November when the open enrollment period begins anew. That’s 2.6 million young people, according to a recent Young Invincibles report, based on data from the U.S. Census Bureau, concludes.

There’s a ‘little bit of a “Where’s Waldo?” component’ to identifying people who fall into this category, Enroll America National Field Director John Gilbert said on last week’s call.

But Enroll America thinks it’s figured out a few good places to find and recruit these non-traditional enrollees, including night clubs, court houses and CVS Caremark drug stores.

“We want to go to wherever people are and engage them on their terms,” Gilbert said.

The ‘terms’ on which Enroll America could find itself with young people waiting in line at the club when it comes around to lecture them on their health care options might not be good. Young people – who may already be intoxicated – may not be predisposed to discuss serious issues like their health care coverage while they’re trying to have a fun evening out with friends.

Enroll America did not return a request for further comment on its outreach efforts.


 
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