The last time a woman wrote something like this it set off a firestorm. Let’s see if Susan Patton’s new piece at the Wall Street Journal gets the same reaction.

Susan Patton: A Little Valentine’s Day Straight Talk

Another Valentine’s Day. Another night spent ordering in sushi for one and mooning over “Downton Abbey” reruns. Smarten up, ladies.

Despite all of the focus on professional advancement, for most of you the cornerstone of your future happiness will be the man you marry. But chances are that you haven’t been investing nearly as much energy in planning for your personal happiness as you are planning for your next promotion at work. What are you waiting for? You’re not getting any younger, but the competition for the men you’d be interested in marrying most definitely is.

Think about it: If you spend the first 10 years out of college focused entirely on building your career, when you finally get around to looking for a husband you’ll be in your 30s, competing with women in their 20s. That’s not a competition in which you’re likely to fare well. If you want to have children, your biological clock will be ticking loud enough to ward off any potential suitors. Don’t let it get to that point.

You should be spending far more time planning for your husband than for your career—and you should start doing so much sooner than you think. This is especially the case if you are a woman with exceptionally good academic credentials, aiming for corporate stardom.

An extraordinary education is the greatest gift you can give yourself. But if you are a young woman who has had that blessing, the task of finding a life partner who shares your intellectual curiosity and potential for success is difficult. Those men who are as well-educated as you are often interested in younger, less challenging women…

College is the best place to look for your mate. It is an environment teeming with like-minded, age-appropriate single men with whom you already share many things. You will never again have this concentration of exceptional men to choose from.