$65K is a pretty hefty price for a logo, isn’t it?

Tim Buckland of the New Hampshire Union Leader reports.

UNH unveils new ‘shield’ logo

A new logo for the University of New Hampshire was unveiled Saturday, months after a controversy erupted over possible designs and the costs of the project.

The selected logo was described by the university as a “crisp, contemporary shield that strongly displays ‘NH.’”

It will be used by the university’s three campuses in Durham, Manchester, and Concord for digital, print and environmental branding. The blue and white logo “expresses UNH’s official colors and symbolically represents the blue water and white snow that draw so many people to the Granite State,” a press release from the school said.

The logo selected was not the same as any of three logos released months ago, when UNH found itself answering questions as to why it hired a New York City design firm, Chermayeff & Geismar & Haviv, at a cost of $65,000 to redesign UNH’s logo.

Here’s what the school got for their money. Worth it?


 
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