New NIH Study: $224,250 on How Latino Kids Order at Restaurants
Another item to file under “Cerdo.”
The National Institutes of Health is spending over $224,000 to study how to introduce healthy child menus in an effort to alter the “ordering behavior” of kids in restaurants.
A research project awarded on Nov. 26 to San Diego State University will attempt a “restaurant-based intervention,” coupled with a marketing campaign aimed at children to fight obesity.
The school has been given $224,250 for an “exploratory intervention” study that will specifically target Latino children, which the researchers say have the highest rates of obesity.
The project will first observe children’s “menu ordering and consumption behaviors” in 12 restaurants, followed by the “restaurant-based intervention.”
The intervention will create healthy child menus based on dietary guidelines. The researchers will then promote the menu through “an innovative children’s menu marketing campaign and prompting by restaurant employees.”
“The primary aim of this study is to evaluate the efficacy of the intervention on sales of new healthy child menu items using restaurant sales data,” the grant said. “An exploratory aim will examine whether the addition of new healthy child menus is effective at altering ordering and consumption behaviors, assessed observationally, to decrease the calories, fat, and sugar, and increase the fruits and vegetables that children consume.”
Dr. Guadalupe X. Ayala, a professor of public health at San Diego State University, is leading the project.
Ayala has received $8.2 million from the NIH to lead various studies since 1997, including one focused on promoting healthy habits in Latino grocery stores.
According to San Diego State University, Ayala often works with grocery stores and restaurants on obesity prevention programs. She also has examined how to use family interventions in the Latino community to combat obesity, funded by the American Cancer Society.
“Dr. Ayala’s intervention studies are theory-based and culturally- and contextually-relevant,” the university said. “Most have resulted in improvements in health behaviors such as healthy eating and improvements in health status such as reductions in waist circumference.”
Her latest project, “Introducing Child Menus in Restaurants to Improve Access to Healthier Foods,” is slated to last until November 2015, and is being funded by the Eunice Kennedy Shriver National Institute of Child Health and Human Development.
Comments
What a waste of money. The NIH should be embarrassed to have even considered this project to be worthy of funding. Social and behavioral scientists are some of the most useless individuals we have.
I think you are being a little harsh.
After all BO gave more to study shrimp on a treadmill
let’s pretend the kids and parents don’t understand what causes them all to be obese .
heck I would have solved this for a mere 125KL
Latino parents STOP letting your children supersize every cheeseburger combo
and while you are at it STOP supersizing your own
Step away from the corn. Walk away from the flour. Leave those tacos and tortillas alone. Leave the sugary sodas, breads, cakes, the starchy veggies, ice cream, rice and beans alone. Watch the kids drop weight.