When the Titanic sank, the ship’s orchestra went down with the vessel while playing “Nearer My God to Thee”.

With that image in mind, here is a story from The Daily Caller’s Eric Owens on a tune promoting Obamacare:

An Oregon-based ad agency has been generating national attention for its ads promoting Cover Oregon, The Beaver State’s the version of an Obamacare health insurance marketplace.

The generally pointless ads cost taxpayers $3 million, reports Fox News. They feature ostensibly catchy musical numbers and have sort of a hipster, granola, outdoorsy vibe. They offer no clue what they are about until the very end, when the words “Cover Oregon” appear on the screen along with a website. One version of the ad also bothers to list a phone number.

Now, North, the Portland-based agency, wants high school marching bands to play a song called “Live Long in Oregon.” There’s a contest involved.

Fauver said she is confident that the detail-free ads are causing Oregon residents to visit the Cover Oregon website. She also noted that a call center in Salem received 500 calls on Monday.

The population of Oregon is about 3.9 million.

Fauver also noted that there are three additional ads which offer somewhat more detail. They explain that Obamacare offers healthcare insurance for people with preexisting conditions and give some idea of how to use and pay for the new federally-funded healthcare exchange.