The manufactured outrage of the day is brought to you by the University of Denver.

Aslinn Scott of The College Fix reports.

University Rejects Pioneer ‘Denver Boone’ Mascot As Too Offensive

Despite pleas and campaigns by alumni, students and fans, University of Denver would rather have no mascot at all than one that represents America’s frontier heritage.

Administrators refuse to bring back the much-beloved pioneer mascot “Denver Boone,” which officials have apparently deemed too white-skinned and offensive to represent the school.

Various efforts to reinstate Boone – a cartoony image with a coonskin hat and big smile who was scrapped as the campus mascot in 1998 – have not moved campus officials.

“Boone was a polarizing figure that did not reflect the growing diversity of the DU community, but rather was an image that many women, persons of color, international students and faculty members found difficult to relate to as defining the pioneering spirit,” stated Chancellor Robert Coombe in a March letter to the campus community.

A red-tailed hawk named “Ruckus” that replaced Boone never gained enough fans on campus and went extinct around 2007, prompting renewed calls and efforts to bring back Denver Boone.

But some student leaders pushed back.

“We believe that it is time for all of us to join together in recognizing Boone’s place in our school history and move forward with a new, inclusive, forward-looking mascot symbol,” DU student government presidents Sam Estenson and Parker Calbert stated in an April email to students.