Community College “audit” finds students getting too much information
When New York’s Monroe Community College officials wondered why more students weren’t taking advantage of early registration, they took a look to find the source of the problem.
Simply put: Too much information.
The college had conducted research that showed students who registered earlier were more likely to succeed: they get financial aid earlier, they’re more likely to get courses at a convenient time, and they have time to buy books and prepare for the first day of class. But while “express enrollment days” for first-time students were a success, continuing students were much less likely to show up.
That wasn’t for lack of communication. In fact, college officials discovered, students were overwhelmed with e-mails, letters, phone calls and postcards about enrollment.
The enrollment management problem led to a “communications audit”: the college gathered every piece of information each department sent to students about signing up for classes. The total was overwhelming, said Kimberley Collins, assistant vice president for academic services at Monroe: in all, the college and its departments had created 286 separate communications about enrollment. Most of those messages — 60 percent — were e-mails; 30 percent were letters and 10 percent were phone calls.
Effective communication is crucial for community college students, Collins said. While frequent reminders might help students at a residential college, who are on campus 24 hours a day and can easily respond to reminders by dropping by the right office, community college students are often only on campus for class, and too-frequent reminders are overwhelming and confusing instead of helpful.
“We needed a communication plan for students who are working and juggling other aspects of their lives,” she said. So the college set about combining messages, eliminating duplicates and trying to time reminders effectively.
When it began the audit, the college discovered departments sent notes and e-mails about immunizations, advising, placement tests, involvement on campus and financial aid applications. Often, each task a student needed to complete generated several pieces of communication from several different departments, duplication that college officials decided was unnecessary. Students could get up to 10 letters and e-mails from the college per week — which, Collins said, made none of them seem particularly important.
Often the timing was off, too, she said. Students started receiving information about advising after they applied to enroll, and again in March and April — even though advising didn’t begin until April and there was little students could do in advance to prepare. The college replaced the first two communications with a single line in the admissions letter, telling them they should expect information about advising in the spring.
'Audit' at Monroe Community College finds officials were over-communicating with students (Inside Higher Ed | News)