The Legal Insurrection/College Insurrection team has been noticed the Republican leadership’s lack of love for blogging, tweeting, and other modes of modern social media outreach.

Subsequently, there was little love in return from voters during the 2012 election.

San Diego State University student Emily Yavitch has noted the same thing at the college level, but also offers how that the message has now been received:

My liberal friends are always posting clever, politically related pictures, quotes and memes on social media.

For example, they were among the tens of thousands of people across the nation who changed their Facebook profile picture to red-colored equal signs when the Supreme Court heard oral arguments on same-sex marriage in late March.

Where were College Republicans with an official and clever little icon to post in support of traditional marriage? Nowhere to be found.

So I changed my profile picture to that of a man and a woman, which sparked quite a dialogue. How cool would it have been if that were more widespread?

This week, the College Republican National Committee released a postmortem on what went wrong with the youth vote in the November election, during which “President Barack Obama won 5 million more votes than Gov. Mitt Romney among voters under the age of 30 … enough to ensure his re-election.”

To earn more youth votes to the Republican ticket come 2016, the 95-page report cites numerous ideas and strategies, among them improved social media campaigns.

Gee, you think?!

I know that people my age use their smartphones much more than “at least once a week,” and nearly everybody uses various apps/texting “multiple times per day,” as the report stated.

It seemed odd the notion was startling to College Republican leaders.

…In the end, the report essentially offered five basic ideas, stating: focus on the economic issues that affect young people  today: education, the cost of health care, unemployment; capture the brand attributes of intelligence, hard work, and responsibility; don’t concede “caring” and “open-minded” to the left; fix the debt and cut spending, but recognize that messages about “big government” are the least effective  way to win this battle of ideas with young voters; and go where young voters are and give them something to share.

It’s a good start.